Brand Therapy is a strategic thought partner for companies seeking practical, inspiring guidance to navigate brand and marketing challenges. My process is rooted in deep inquiry—exploring your company, team dynamics, consumer insights, competitive landscape, and the broader cultural context. With these inputs, I help bridge the gap between where you are and where you want to be.
Drawing from diverse experience and a deep understanding of brands, consumers, teams, and business dynamics, my approach to creative problem-solving is built on two core principles:
The right questions unlock clarity, direction, and opportunity.
A curious mindset fuels the creativity needed to solve complex problems.
With leadership experience at top agencies and global brands, I bring a sharp strategic perspective shaped by years of industry expertise.
Gain clarity on your vision and next steps.
Develop an actionable roadmap for success.
The right people and resources to bring your vision to life.
“ She has a rare and valuable combination of an incredibly sharp mind, great instincts, and an inspiring and joyful way about her that made her an absolute pleasure to work with. Read More
“ For seven years I had the pleasure and great fortune to work closely with Lisa on my marketing team at Activision Publishing. Her wise counsel and strategic insights helped us achieve record-breaking and award-winning success on global franchises including Call of Duty, Skylanders and Destiny. She has a rare and valuable combination of an incredibly sharp mind, great instincts, and an inspiring and joyful way about her that made her an absolute pleasure to work with.
“ Her expertise in consumer insights spans across industries, and that depth of knowledge is something my students truly benefit from. Lisa is an undeniable force—her presence, her experience, and her insights elevate every single room she walks into. Read More
“ Lisa has this rare and remarkable gift of connecting with the next generation in a way that’s not only approachable but deeply relevant. Her expertise in consumer insights spans across industries, and that depth of knowledge is something my students truly benefit from. Lisa is an undeniable force—her presence, her experience, and her insights elevate every single room she walks into.
“ She is a life-long learner who is always trying to understand that next new thing. There is no one better at understanding the importance of rigor and discipline in marketing. Read More
“ In all of my years as a business leader I have never found anyone more curious about data and insights and using the wisdom to solve complex business dilemmas than Lisa. She is a life-long learner who is always trying to understand that next new thing. There is no one better at understanding the importance of rigor and discipline in marketing.
“ She’s wicked smart, insightful and strategic, and is masterful at developing sharp creative solutions to solve problems. Lisa is an absolute PRO. Read More
“ Having done this awhile, I know the value of working with fantastic marketers that are best-in-class at what they do, with all the right experience from years of building and shaping amazing brands. When I think of who is at the top of this list, Lisa comes to mind first. She’s wicked smart, insightful and strategic, and is masterful at developing sharp creative solutions to solve problems. Lisa is an absolute PRO. And, I should know because I’ve been fortunate enough to have worked with Lisa at three separate companies over the last 20 years, partnering closely to build video game franchises, entertainment franchises and restaurant brands. I’m looking forward to partnering with Lisa again.
“ I was extremely impressed with Brand Therapy’s approach to Casey’s Brand Refresh Project. They were true partners throughout. I was impressed with their depth of inquiry, thoughtfully gaining insights from diverse internal stakeholders from C-suite to our team members in the field. Read More
“ I was extremely impressed with Brand Therapy’s approach to Casey’s Brand Refresh Project. They were true partners throughout. I was impressed with their depth of inquiry, thoughtfully gaining insights from diverse internal stakeholders from C-suite to our team members in the field. They were very thoughtful and careful to consider all aspects of our brand, digging into Casey’s history, our brand roots and what we mean to loyal & new guests. Ultimately, we landed a positioning territory that honored the brand’s roots while setting us up for success in a relevant and modern way.
“ I’ve had the privilege of working with Lisa for many years across various categories and roles. There is no better creative collaborator, strategic thinker, and insight driver, who generates ideas you didn’t know existed. She is enthusiastic, always curious, and consistently pushes to make a difference. Read More
“ I’ve had the privilege of working with Lisa for many years across various categories and roles. There is no better creative collaborator, strategic thinker, and insight driver, who generates ideas you didn’t know existed. Brand Therapy has worked with WRTHY to identify changing cultural norms related to gender and helped us develop LifePack, an award-winning funding model that taps into the video game industry to raise money to end childhood malnutrition. She is enthusiastic, always curious, and consistently pushes to make a difference. All in all, everything you’d want in a strategic partner.
“ Lisa is brilliant, her energy is infectious, and she’s just fun to be around. She has an uncanny ability to understand consumer needs and masterfully craft a creative strategy to address those needs. I wish I could work with Lisa every day for the rest of my career.
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Whether you need a quick strategic boost or a deeper problem-solving partner, here’s how we can work together:
Sometimes, you just need a sharp, experienced perspective to cut through the noise. Whether you need advice on research approaches, feedback on agency work, team management guidance, or input on presentations and pitch decks, these sessions deliver fast, insightful inspo.
For teams and leaders who need experienced guidance through complexity. I provide ongoing advisory support to help you navigate change, launch major initiatives or bring new products to market with confidence & clarity.
For teams ready to shake things up, my custom Inspo Sessions spark creativity, curiosity and playfulness. My fun exercises and excursions help you break through mental blocks and habitual thought patterns so you can get back to work refreshed.
Strategic Sprints
For high-stakes, time sensitive challenges, these focused sprints deliver rapid high-impact solutions. Examples include:
Foundational Initiatives
In partnership with social impact agency WRTHY, Lisa helped create and launch LifePack, an initiative addressing childhood malnutrition in the developing world. The project earned Fast Company’s World Changing Ideas Award in its launch year.
Lisa Welch has a deep background in consumer strategy, brand building, and insights. She has guided some of the world’s most beloved brands—including PlayStation, PayPal, Nike, Apple, Audi, and Pepsi —as well as high-profile startups like AltSchool, Mythical Games, and Solsten.
Before founding Brand Therapy, Lisa was Global VP of Consumer Strategy & Insights at Activision. Earlier in her career, she served as a strategic planning director at leading agencies, including Wieden+Kennedy, TBWA\Chiat\Day, and Hill Holliday.
Lisa holds a B.A. in Political Science from UCLA and an M.A. in Communications from the Annenberg School at USC.